Oooo, we wants it



Hat tip to Port McClellan for calling my attention to Steven Pressfield’s book The Afghan Campaign, a historical novelization of Alexander the Great’s war in Afghanistan and part of the Claremont Institute’s annual Christmas Book recommendations. I loved Pressfield’s Gates of Fire novel about the battle of Thermopylae and I admired his story-telling craft in his book Tides of War, though I never warmed to its main character, Alcibiades. (Pressfield also wrote the charming and somewhat mystical book, The Legend of Bagger Vance.)



I am totally up for reading his novelization of Alexander’s misadventure among the Afghans — and why shouldn’t I be? Here’s Claremont president Brian Kennedy’s description of Pressfield: “Think Victor Davis Hanson meets Mark Helprin.” Helprin is my favorite author and VDH is working his way up my list. I trust Pressfield’s research and attention to detail, and the subject is very topical. I look forward to putting this book “On the Nightstand”.

Riding with the homeys (home delivery, that is)

In the city we take overnight delivery for granted. We’re near airports and encoiled by dense networks of highways and paved roads and our purple, brown or yellow-liveried servants shuttle almost unnoticed amongst us, leaving our packages of must-have goods. The further you get from the big cities, however, the more those highway arteries turn into veins, moving the lifeblood of commerce through their communities. If you get far enough out, those veins even become capillaries – narrow county roads, some paved, others often covered (mostly) with gravel, some hemmed in by brush and branches. The one thing they all have in common is that there’s someone waiting at the end of each one for that missing auto part, box of seeds, or froo-froo underwear.

My brother Jeff is an independent contractor for one of the big delivery services, and he services several rural communities in Missouri. He started with one truck a few years ago, and has expanded by buying two other trucks and hiring sub-contractors to drive additional routes. The newer trucks are diesel-powered Mercedes Sprinters, comparatively easy to operate and much more economical to run. My brother still drives his original one-ton Chevy truck with the big box. His route averages about 260 miles per day, the truck has more than 260,000 miles on it, making it a truck of 1,000 days. The miles aren’t the only things on it; a not-so-fine layer of dust from the gravel roads coats every surface inside the cab, and long scratches groove the sides and top of the truck so densely it looks like a weaving pattern. The branches grow thick and close to the “roads” in most of the places he goes. The outside edge of the driver’s seat of the truck, brushed by Jeff’s cheeks 80 or 90 times a day as he slides out, is ripped and the foam padding is practically gone. As the boss, Jeff could certainly keep one of the Mercedes for himself, but this Chevy has to operate at peak efficiency if he’s going to make any money, and no one is going to watch over this old truck as attentively as he will.

I meet my brother Tuesday morning at his terminal to ride along for the day. He already has his day’s deliveries stacked behind the truck, organized by community and order of delivery; there’s no point making a long day even longer by not being organized. Before loading up, however, we first have to replace the passenger-side mirror, which was lost to a tree on the previous run. Experienced in this task, Jeff has the new mirror in place in less than five minutes. Then we start loading; I’m hoping my extra set of hands will make the process go faster, but I feel more like I’m in Jeff’s way as he hands boxes up and directs me to where they should be placed. I should have played more Tetris when I was younger. I look at the large lettering on the side of one box: “Fra – geel – ay,” I say outloud. “Must be from Italy!”

Pants for the Victory Dance

I have a new favorite tv commercial. It’s for Haggar slacks with the flexible waistband. Granted, that’s not a new concept, but the way the pants were advertised yesterday is new. The commercial starts out looking like a home improvement show with a couple of average-looking guys my age welcoming us back to the show and today’s project: How to get rid of your daughter’s worthless boyfriend (some young slob with a game-controller in his hand is shown sprawled across Dad’s couch).

Of course, the guy-mantra I grew up with is “the right tool for the right job” and in the case of this commercial that means you’re going to want the Haggar slacks with the (whatever-they-call-it) waistband, that stretches and flexes with you even if you’re moving vigorously, as one of the guys demonstrates by grabbing the slob and propelling him through a large open window, saying that the flexible waistband comes in handy “when you gotta grab a squirmy one.”

While the commercial is funny, the thing that really caught my attention is that Haggar is embracing its image as being “older-guy” pants. This is a daring strategy. Even though there are a lot more older guys around now than there are young skinny-waisted whippersnappers, it doesn’t necessarily mean that we embrace the physical changes in our lives, especially being part of the generation that has been sold youth for the the past 30 years. That’s why you don’t see a lot of prime-time commercials selling ear and nose-hair trimmers, and why ads for Viagra and Cialis feature robust, virile-looking men with a touch of gray throwing footballs or, I don’t know, gutting a grizzly bear or something and not some balding, paunchy guy struggling to twist the cap off the bottle with his Cheetos-stained and arthritic fingers.

Through humor and attitude I think I’m coming to grips with my faithful but aging and sometimes gimpy body, and it’s kind of fun to see Haggar doing the same and talking right at me instead of down to me or telling me I can still make people think I’m young by wearing the right kind of stylish pants. I don’t remember the last time I had any Haggar pants — it might have been a pair my mom bought me when I was in high school. Before this commercial I wouldn’t have thought of Haggar when it was time to buy pants, but now I think I might buy some. Better yet:

Note to the Mall Diva: since you’re concerned about my pants (see post below), you might want to get me a couple of pair of these for Christmas. Darker colors, please, because the blood stains don’t show up as much.

Say what?

A commenter here (with whom I share a close blood relation) introduced a word to this blog the other day that, while very familiar to the two of us, may befuddle some readers. Here’s the word:

Pee-wadding.

That’s probably the proper grammatical spelling of the construction, but in its actual use it comes off as a single word, peewaddin (pee’ wad din, noun). You’d be hard-pressed to find an actual definition of it anywhere, but it is one of those special words that when you hear it in context you are immediately able to understand the meaning, if not the definition — even if you’re very young when you first hear it.

When I was a kid and we got together with all of our cousins we’d often end up with five boys within about three years of age of each other. This was an invariably loud and often quite physical conglomeration. One time when we were creating a cloud of dust in my aunt’s front yard she flung the front door open and silenced the assembly by threatening to “slap the peewaddin out” of us if we didn’t knock it off. This was also the aunt that frequently vowed to “snatch a knot” in us, so we took her seriously. (She was much more likely, however, to make us home-made doughnuts or cake.)

Even though I was only seven or eight at that time, I knew instantly that my peewaddin was something I definitely wanted to hold onto.

How to do those things you were too embarrassed to admit you didn’t know how to do

No post yesterday, and light posting today as I’m preparing a teaching for church tonight. Thanks to an article in the Wall Street Journal (subscription required), however, I am happy to direct you to a new video site chock-full of helpful videos of how to do those supposedly basic things that you may not have picked up on life’s journey. You know, things like folding a tee-shirt, boiling an egg, taking a shower. There are also more arcane topics as well, such as how to care for Emperor Scorpions, or how to eat sushi and, just in time for Halloween, how to carve distinctive jack-o-lanterns and how to make marshmallow and popcorn “brain balls”.

The site is called VideoJug, and at the time I visited the “10 Most Watched Videos” in the past hour were as follows:

  1. How To Fold a Tee-Shirt in 2 Seconds
  2. How to Tie a Half-Windsor Knot
  3. How to Use the Shower
  4. How to Kiss Someone Passionately
  5. How to Tie a Full Windsor Knot
  6. How to Become Breast Self Aware
  7. How to Iron a Shirt
  8. How to Perform the Perfect Golf Swing
  9. How to Get Out of a Car Without Showing Your Knickers
  10. How to Clean a Window

Personally, I didn’t even know you were supposed to fold tee-shirts. Even at just two seconds a pop, I estimate I’ve probably “freed up” nine and a half months out of my life so far. Time, no doubt, that I probably should have been utilizing by watching the other videos.

Anyway, other similar and helpful sites mentioned in the article include eHow, ViewDo, WikiHow.

If you want to know how to create a quick blog post when you’re otherwise very busy, go back to the beginning of this article.

An inside look at a sophisticated marketing program

Some of you may be aware of a raging controversy over at the Hammerswing 75 blog regarding what to call those knitted things the Mall Diva wears over her wrists and palms (but not her fingers). MD calls them wrist sweaters, which some find outrageous, and others, insidious. (Read the comments at the link for details, and vote here to register your choice).

Some, however, think they are a great fashion accessory, as well as being practical, no matter what they are called. The ever-entrepreneurial Kingdavid , however, wanted to know how I, as a marketing guru, would package this great new product. Since he’s thrown down the gauntlet, so to speak, I’ll share a few details here.

What you need to do today in these times of diffused media is build product awareness through so-called “viral” methods. You can’t use one-way broadcast bombardments any more in the hopes of beating down people’s defenses or ambivalence. You need to use the so-called viral network marketing. For example, find a young, charismatic trend-setter that people naturally want to emulate, and position that person in a niche market that is still well connected. Then, with a few strategic moves you generate a mini-controversy to generate additional buzz; with any luck you’ll get a poll going, leading to more strong feelings.

I love it when a plan comes together.

Road hazards

Buffy Holt from plain simple english is back stateside for awhile, which means having to re-test for her driver’s license. Her account of taking this exam under the supervision of an examiner who looked like John Coffey from The Green Mile is here. Her story reminded me of the many stresses that accompanied my driver’s training.

Way back in the day I took my driver’s ed training through a 6-week program at my high school. There’s probably a book and a half worth of material right there, but one thing I especially remember is a question on the final written exam: What is the most dangerous animal to hit when driving?

You know, I’m sure I never saw that covered in the text book or heard it in the lecture portions, unless it was slipped into those horrendous road accident movies they showed to freak you out, in which case I no doubt blocked it from my mind. Anyway, I gave it about two more seconds of thought and wrote “Rogue Elephant” and moved on.

Turns out I was wrong, but I had enough points to pass the test anyway. According to the instructor the correct answer was “hog” as its low center of gravity can flip your car. I’ve seen some pretty fat squirrels on the road (who’s center of gravity got progressively lower) but I’ve never seen a hog on the road, dead or alive. You can be sure that if I ever do, however, I’m pulling a bootlegger turn (definitely not taught in class) and going the other direction as fast as I can just to be safe. I don’t know what I’d do if I had to choose between hitting a hog, an elephant or driving into a ditch full of alligators.

Sometimes I’ve wondered since then: do you think they perhaps gave me the written test for Arkansas by mistake?

The paragraphs above were the gist of a comment I left for Buffy. I ran them here as well for fun and maximum “mileage”, and because it gave me a good excuse to run this picture of the girls again:

Unknown concentrations of risk


Photo by John Stewart, May, 2001.

I was driving across the Lafayette Bridge on my way to work five years ago when I turned on my radio to catch the scores and instead heard the national news anchors and reporters describing how an airplane had crashed into one of the World Trade Center towers. Details were sketchy, they were trying to find out more, they didn’t know what kind of plane it was for certain, the atmosphere was reminiscent of the ’93 truck bombing in the WTC parking ramp…and then a reporter said, “My God, something has hit the other tower!”

When I got to work a crowd of my co-workers were cycling through our largest conference room, trying to watch a portable 6-inch black and white tv screen that was the only thing we had capable of pulling in a signal. Like the rest of the country we desperately wanted to know what was going on, what was going to happen, and how bad was it. We also had a very pressing, personal need to get a handle on what was happening.

I work for a large global financial services company. The division I’m in is a very small part of that empire, and we deal in rather esoteric product lines that are unnoticed by most consumers. Essentially, we provide insurance to insurance companies to help them limit catastrophic losses, and on that day an important part of our business included backstopping workers’ compensation plans. Additionally, much of our business is placed by brokerage companies and many of these had offices in the two towers. There were a lot of personal and business contacts concentrated in those buildings, many of whom had become friends with our employees. As the horror of the day continued to mount, we were also starting to realize that these friends and contacts also fell into another category: they were our insureds. One of our people, staring woodenly at the tiny monitor, asked aloud, “How many insured lives do we have in those buildings?” Someone from the work comp line said, weakly, “I don’t know, but it has got to be a lot.”

Already, company headquarters in Europe was in touch with our local leadership, wanting to know what the potential claims might be because they were being pressured by investment analysts to release a report as quickly as possible. The fact was, because of the nature of the business and the tools that were available at the time, we had almost no way of knowing what the impact might be. We knew what insurance companies were our clients, of course, but didn’t know much about what companies they were insuring, let alone where those insureds might actually work. It’s what our industry refers to as “unknown concentrations of risk.” With limited data, working by guess and by gut, overnight we provided a chilling estimate roughly equal to our division’s expected earnings for the year. Ultimately, we’d be wrong by about a factor of eight — and on the low side.

We also had about a dozen of our people traveling around the country that day, many of them on the East Coast. We couldn’t reach them, their respective staffs were digging up their itineraries, trying to cross-reference them with what details were available through the media, and trying to reassure family members calling in with the inevitable, desperate question…”Do you know what flight so-and-so was supposed to be on?” Thankfully, by the end of the day, everyone was safely accounted for, though with some interesting stories to tell. One of our guys was bound for Detroit and his flight was redirected to the K.I. Sawyer Air Force base in Michigan. Of course, he knew nothing about what was going on, and looking out the window as they landed he thought that it sure didn’t look anything like any airport he’d ever landed at before. With the airlines grounded he and our other employees in similar circumstances had to piece together arrangements for getting home. Inconvenient, sure, but nothing like the desperate days ahead for the families of the missing – and for our business as the full impact of the day’s events began to emerge.

Within the next two months the corporate decision was made that we would no longer take on risks for business with “unknown concentrations”. The work comp area was especially susceptible to this type of business, and that unit was shut down by the end of the year, sucking that group of my friends and co-workers into the economic downturn that was gathering momentum. In January of 2002 I walked through the part of our offices where they had been and the empty chairs and cubes were yet another symbolic reminder that the “missing” from 9/11 extended far beyond the borders of New York City. At least my friends were still alive even if they had been cut loose into a world that had been shaken to othe point where none of us could predict what it would look like in five years.

Ironically, several months before 9/11 some of our brightest folks had already started looking at what ways and tools could be used to pinpoint insurance risk on a real-time basis. It wasn’t an exactly unknown concept, but the amount of data gathering that would have to be done was considered to be too prohibitive. It was thought that no insurance company would be willing to provide that kind of information even if they had a way to collect it. In one day, however, people realized they had to think differently, and obviously not just in the insurance business. My company in general, and my division in particular, rebounded in the coming years. We implemented the tools and techniques once thought to be too complicated and unwieldy and they are now a fact of life throughout our industry.

9/11 was a day when many things once thought to be impossible suddenly became possible. My division, my company, my industry, my country … we all began to look at things differently, and to learn from the experience. I think that at the level of my business, we’ve learned from these hard lessons and applied them. The scars of that day are still sobering reminders that direct our thinking and plans for the future; we will never again think like we did on September 10, 2001. Sadly, on the political level those lessons appeared to have been cleared away like the rubble from Ground Zero and the field has been left open once again for political gamesmanship and maneuvering while altogether too many people forget that the ultimate score isn’t being kept by political points. The unknown concentrations of risk are still out there.

Things that go crash in the Night

The recent story of the drunk driver taking out an entire house has reminded me of the time when our own house was unable to duck.

It was in the spring of 2003, about 10:15 at night. The Reverend Mother and Tiger Lilly had already gone to bed and the young Mall Diva was upstairs, probably flipping through fashion magazines. I was on a couch in my basement trying to catch the Twins score on ESPN (I hadn’t even heard of blogging at that time) when I heard a strange rushing noise that lasted just long enough for me to cock my head and try to classify the sound before it was replaced by a loud crash and a shudder through the house. I, and the cat that was on the back of the couch, immediately levitated and were on our toes. As a parent you learn that while the first sound you hear is important, it is the next sound that tells you how serious the situation might be so I froze for a moment waiting for my next clue: would it be screaming, crying or someone yelling at the other cat?

It turned out that the next sound was that of the Diva’s feet stampeding down the steps from the upstairs to the main level, then her voice saying, “Dad – someone’s crashed into our house!” About that time I had cleared the basement steps and could see a strange light outside our dining room window, reflecting a strange kind of fog. “Get me the phone,” I said to the Diva as I headed for the front door, which is right next to the dining room. As I opened the door and came out on our porch I could see a white car crumpled up under the window box a few feet away and resting on my shrubberies, with several heads inside the car bobbing around. Behind the car and parked in the half-circle driveway that divides our front yard was another car, the driver’s side door open and a man standing behind it, shouting in a very authoritative voice, “Turn the car off, you are not going anywhere.”

I’ve just about got the scene processed in my head when the Diva comes out with the cordless phone. I dial 911 and when the operator comes on and asks for a description of the problem I respond with my address and the statement, “Someone has just crashed their car into my house.”

“What was that again?” said the operator.

“I said, someone just crashed their car into my house.”

“Is anyone in need of medical assistance?” she asks.

“Not yet,” I reply.

“Just so you know, officers are on the way.”

By this time people were climbing out of the crashed car looking rather dazed and the mysterious driver of the second car was still shouting instructions. I could already start to hear the sirens, as everyone of my neighbors in the vicinity had already called 911 themselves before I even placed my call. I asked the men who had gotten out of the crashed car if they were all right, but they didn’t have much to say. As they were all standing, however, I figured they must not be hurt too bad. The second driver approached and I met him out in the yard where he introduced himself and gave me the story thus far. It turns out he was driving along the highway near our house when he had noticed the white car driving erratically and then saw it clip a minivan and force it off the road. As a concerned citizen and a computer analyst for the State Patrol he was offended and when the white car didn’t pull over after the accident he had followed it while calling 911 on his own cell phone. The driver in the white car noticed the attention he was getting and exited the highway in an attempt to lose his pursuit in the streets of my neighborhood.

My house is near the highway and sits in a commanding position where three streets come together in front of it. I also happen to have a large front yard. The driver had barreled down the street toward my house and tried to make a left turn onto another street, but given his speed and physical impairment (drunk) couldn’t quite make it. He hit the curb, launched his car into the air, landed halfway across my front yard, careened the rest of the way across the grass (dropping parts everywhere), crossed my driveway, took out a lamppost, broke through one hedge, crossed another sidewalk and kissed my stucco. Later we would pace off 27 steps from the cracked curb to the gouge in the yard where the car first nosed in.

Of course we soon had all kinds of company. Two local squad cars, a couple of Highway Patrol units, an ambulance, a firetruck and eventually a flatbed tow-truck showed up, along with a goodly number of my neighbors. Oh, and my wife and other daughter poked their heads out of the front door to see what was going on as well. After my initial health check on the four men from the white car I hadn’t had any more words to, or from, them and let the officers on the scene sort things out. Once it was determined that everyone was alright and that the front of the house wasn’t going to fall over it was all rather anticlimatic. The relief I felt was matched the next day when we found out that the driver actually had insurance (though I suspected that wouldn’t be the case much longer).

He was insured by Farmer’s, which called and apologized on behalf of their client and arranged for an appraiser and an engineer to come out and examine the house. While the yard and shrubs were looking pretty rough, the damage to the house was negligible. There was a very thin vertical crack in the stucco underneath the dining room window. The engineer also expressed his admiration for the construction techniques of our home, which was built in 1948. He showed my wife where the rim joist the house rests on was actually constructed of two joists sistered together, and that according to his instruments the rim joist had moved all of 1/16 of an inch before snapping back into place. No doubt the hard landing in my front yard and the resulting slide through my greenery had diminished the impact which was fortunate for us and for the driver and his passengers. The driver was also fortunate that he had hit where he did; if he had gone just a little further to the left he would have been into the front porch and probably would have brought the portico down on top of himself.

All in all, God was looking out for us and for the drunk joker. We also got a little money out of deal and the house has stayed solid ever since. Perhaps best of all, the soon-to-be-driving Diva received an up-close example of the combination of alcohol, speed, mass and friction.

To the Max

When I first met my wife I didn’t have much appreciation for art. About the only thing you’d have found on my walls back then was white paint (and food). My favorite artist was the guy who put all the tiny numbers inside the little outlines on the kits I bought as a kid. That may have been because I had a better odds drawing to an inside straight than trying to draw a recognizable picture.

All that aside, today is the birthday (1870) of one of my wife’s all-time favorite artists, Maxfield Parrish. Thanks to her, I’ve also come to appreciate Parrish’s work and I love to look at prints of his dreamlike landscapes and portraits. The unique colors and “glow” in his work are so rich and interesting and it is fun to picture yourself standing (or reclining) in each scene. I even have an outline in my head for a story that I hope to write one day, set in a world that looks like his paintings (I’ve named the woman in the image below “Calla”).

I obviously can’t claim to be too fine in my artistic sensibilities, or unique in my appreciation of Parrish. He’s probably more of a “popular” artist than what the more sophisticated might consider a “master” (at one time in the 20th century it was estimated that one in every four American homes contained a Maxfield Parrish print), but I enjoy the fantastical elements and sense of fun in his paintings and I’ve always had the sense that they were fun for him to paint as well. There are other “popular” artists such as Thomas Kinkade and Terry Redlin who have made luminescence part of their trademark, but it seems to me to be an almost forced quaintness on their part (or at least profitable repetition), rather than something emanating from the artist’s imagination.

Parrish was pretty prolific, but I still wish there was more of his work.