Some of you may be aware of a raging controversy over at the Hammerswing 75 blog regarding what to call those knitted things the Mall Diva wears over her wrists and palms (but not her fingers). MD calls them wrist sweaters, which some find outrageous, and others, insidious. (Read the comments at the link for details, and vote here to register your choice).
Some, however, think they are a great fashion accessory, as well as being practical, no matter what they are called. The ever-entrepreneurial Kingdavid , however, wanted to know how I, as a marketing guru, would package this great new product. Since he’s thrown down the gauntlet, so to speak, I’ll share a few details here.
What you need to do today in these times of diffused media is build product awareness through so-called “viral” methods. You can’t use one-way broadcast bombardments any more in the hopes of beating down people’s defenses or ambivalence. You need to use the so-called viral network marketing. For example, find a young, charismatic trend-setter that people naturally want to emulate, and position that person in a niche market that is still well connected. Then, with a few strategic moves you generate a mini-controversy to generate additional buzz; with any luck you’ll get a poll going, leading to more strong feelings.
I love it when a plan comes together.