Everywhere we went in Italy, England, Scotland and Ireland the pubs and taverns had Stella Artois signs on the walls and the beer on tap or in bottles. Other propaganda was also prominent and in one place the waiters even wore Stella shirts.
I know that Keegan’s also flogs this brew regularly and I can’t understand the pervasiveness of what, to me, is a pretty mediocre beer. It’s as if Stella Artois has become the “bleedin’ Watney’s Red Barrel” of our time.
Why is this?