Special to Mr. D:

by the Night Writer

The Lumberjack (perhaps related to Minnesota’s Paul Bunyan) feels bad that Wisconsin is getting heat from Intellectual Property-Purists about co-opting the phrase “Live Like You Mean It” to promote the state (apparently, “Wisconsin: Just Say No” didn’t test well with the focus group). Setting aside any easy jokes about using Wisconsin and Intellectual Property in the same sentence, here is a sample of the state’s new campaign and a couple of alternatives from our favorite wood-cutter. View them all.

3 thoughts on “Special to Mr. D:

  1. “Get Your Cheese On” is BRILLIANT! I have never had the urge to go to Wisconsin (well except for the men’s breakfast that ya’ll do but anyway) that slogan just rocks the sass!

    Rocks. The. Sass.

    Actually, Hayden, I’m in Minnesota and there’s a running rivalry – not always good-natured – between Minnesotans and Wisconsinites (or “‘Sconnies”). It’s similar to that between Missourians and Kansans and between Hoosiers and folks from Kentucky. Mr. D. is a ‘Sconnie and I was poking him a bit with the slogan thing and The Lumberjack’s image manipulations.



    Get your sass on, Wisconsin!

  2. Very good, NW! I like it. I’ve always thought a slogan should be:

    Wisconsin — Like Minnesota, only altered.

    “Get your cheese on” is good.

    Other suggestions:

    Wisconsin: where’s the bubbler?

    Wisconsin: don’t try this at home.

    Wisconsin: of course we hate Illinois.

    Wisconsin: Iowa with social skills.

    Wisconsin: Cripes hey!

    Wisconsin: crack open one-a-dem PBRs, enzo?

    Wisconsin: Sure we know Yoopers.

  3. Hmmm. Well, I’ve never really had an urge to go to Minnesota either. I’m not so much with the snow, although Chris keeps trying to get me to go to Canada. But he also keeps trying to get me to go to Vegas,so his travel preferences are already suspect!

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