Best of: Going to the health store

Tuesday I was shuttling around the Garden State with the complimentary copy of USA Today from my hotel to fill the time between Oldwick and Hoboken. I was thinking something like, “Hmmm, news printed on paper – what a concept!” when I saw an article describing the challenges of trying to introduce competitive, market-driven shopping to our current health care system. I thought it was a particularly profound and insightful article, especially since I had covered the same thing here eight months ago:

Seen any coupons for cardiologists?

“Hello, this is ABC Cardiology. How may I help you?”

“Yeah, I’m looking to have a little work done, and I’m calling around to find out what it costs to see one of your doctors and have a couple of tests?”

“What kind of tests?”

“Oh, you know, EKG, stress test, enzyme test, whatever it is you folks do to figure out if something’s wrong with the old ticker.”

“Um, I don’t know what that costs. Let me transfer you.”

“Ok.”

“Hello, Coding Department.”

“Yeah, could you please tell me how much a visit with one of your cardiologists costs, and what kind of tests I might expect and how much they cost?”

“Well, I’m not sure I can tell you…”

“Look, it’s like this. I’m thinking it might be a good idea to have someone take a look at me, but I have a high deductible health plan so that means I’m paying for most, if not all, of any visit out of my own pocket and I’m just calling around trying to get some prices for a comparison.”

“Well, let’s see…a consultation is $334 to $432, depending on the amount of time spent.”

“Yow! Is there anyone in town who charges less?”

“No, that’s pretty much the standard Usual, Customary and Reasonable cost accepted by the health plans.”

“So, uh, do you have any coupons or specials this week?”

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